Consumers

These reference books compile data on consumer expenditures, lifestyle and demographic trends and other related indicators:

• Consumer Asia
• Consumer China
• Consumer Middle East
• Who Buys What
• World Consumer Lifestyles Databook

Technology trends

In today’s economy, launching a new product or service can depend heavily on existing technology trends. These resources will help you get a sense of what’s happening in particular market sectors and how consumers use new technologies.

• eMarketer
• ClickZ