Product/service situation analysis

What is the market for your product or service in a given country? Use JMU library databases to locate information that will support your proposal.

• Factiva
• Business Source Premier

Try a few different search strategies when using these resources:

1. Free-text search your product name and country name.
2. Use the on-board “indexing” tools to limit your search by date, country or region, company, industry sector, publication type.

Consumers

These reference books compile data on consumer expenditures, lifestyle and demographic trends and other related indicators:

• Consumer Asia
• Consumer China
• Consumer Middle East
• Who Buys What
• World Consumer Lifestyles Databook

Technology trends

In today’s economy, launching a new product or service can depend heavily on existing technology trends. These resources will help you get a sense of what’s happening in particular market sectors and how consumers use new technologies.

• eMarketer
• ClickZ