Going Global

Product/service situation analysis

jmubizlib — Tue, 15 Jan 2008 17:57:17 +0000

What is the market for your product or service in a given country? Use JMU library databases to locate information that will support your proposal.

Try a few different search strategies when using these resources:

Free-text search your product name and country name.
Use the on-board “indexing” tools to limit your search by date, country or region, company, industry sector, publication type.

Consumers

jmubizlib — Tue, 15 Jan 2008 17:50:13 +0000

These reference books compile data on consumer expenditures, lifestyle and demographic trends and other related indicators:

Business guides

jmubizlib — Tue, 15 Jan 2008 17:23:25 +0000

These guides help you to get a sense of how to conduct business abroad, including information on local economies, industry trends, startup considerations and more.

Example sources

Business Briefings Japan
China Business Guide
The Complete Guide to Doing Business in Mexico
Doing Business With Poland
The Handbook of Country Risk
Search the library catalog for more:
Tip: Free-text search your country or region and “business.”

These resources can help with gathering background data on global market trends and consumers.

Cultural background

jmubizlib — Tue, 15 Jan 2008 17:05:05 +0000

Carrier Library has a number of encyclopedia-type sources that will aid in understanding the customs and cultures of countries and regions worldwide. Some of these works are nation-specific; others are more comprehensive.

Encyclopedia of Mexico
Encyclopedia of the Modern Middle East
Encyclopedia of World Cultures
Europa World Yearbook (also online)
Worldmark Encyclopedia of Cultures & Daily Life
Search the library catalog for more resources
Tip: Try searching your country or region name and “encyclopedia.”

Technology trends

jmubizlib — Tue, 15 Jan 2008 19:19:03 +0000

In today’s economy, launching a new product or service can depend heavily on existing technology trends. These resources will help you get a sense of what’s happening in particular market sectors and how consumers use new technologies.

Marketing

jmubizlib — Tue, 15 Jan 2008 18:46:20 +0000

Lots of great reference books in Carrier Library to help you understand and plan your marketing effort abroad…

Statistical overviews

These collections of statistical tables illustrate a variety of economic, social and market trends that aid in marketing planning abroad.

Advertisng & media planning

Economic & market trends

jmubizlib — Mon, 14 Jan 2008 21:44:17 +0000

These resources can help with gathering background data on global markets, industries and economic indicators.

E-RESOURCES

STAT-USA | Country Commercial Guides
(Tip: Follow the the link.)
Europa World
(Tip: Click the Countries tab.)
LexisNexis Academic | Country & Region Reports (Tip: Click on the Sources tab.)
U.S. State Department Background Notes

BOOKS